Communication - Public Relations Emphasis Requirements (BA/BS)
| Code | Title | Units |
|---|---|---|
| Major Requirements - 36 units 1, 2, 3 | ||
| COMM 202 | PUBLIC RELATIONS PRINCIPLES | 3 |
| COMM 203 | FOUNDATIONAL PR TACTICS | 3 |
| COMM 204 | SOCIAL AND DIGITAL MEDIA PR TACTICS | 3 |
| COMM 275 | AD & PR RESEARCH LITERACY | 3 |
| COMM 302 | PR CASE STUDIES & APPLIED THEORY | 3 |
| COMM 402 | PR CAMPAIGNS | 3 |
| COMM 345 | PERSUASION | 3 |
| COMM 424 | CROSS CULTURAL COMMUNICATION | 3 |
| Select 6 units from: | 6 | |
| INTRODUCTION TO MEDIA ARTS AND GAME DEVELOPMENT | ||
| SPEAKING FOR SUCCESS | ||
| TEAMWORK, COLLABORATION, AND COMMUNICATION | ||
| EVENT PLANNING FOR COMMUNICATION PROFESSIONALS | ||
| SOCIAL MEDIA OPTIMIZATION & THE NEW WEB | ||
| HEALTH COMMUNICATION FOUNDATIONS | ||
| COMMUNICATING LEADERSHIP | ||
| PUBLIC RELATIONS INTERNSHIP | ||
| ADVERTISING FOUNDATIONS | ||
| ADVERTISING COPYWRITING | ||
| PUBLICATION LAYOUT | ||
| FEATURE WRITING | ||
| PUBLICATION PHOTOGRAPHY | ||
| ADVERTISING AND PUBLIC RELATIONS ACCOUNT MANAGMENT | ||
| Select 3 units from: | 3 | |
| CRISIS COMMUNICATION | ||
| POLITICAL COMMUNICATION | ||
| SOCIAL MOVEMENTS AND PERSUASION | ||
| COMMUNICATION AND PUBLIC OPINION | ||
| Select 3 units from: 4 | 3 | |
| CRISIS COMMUNICATION | ||
| MANAGING CONFLICT | ||
| POLITICAL COMMUNICATION | ||
| SOCIAL MOVEMENTS AND PERSUASION | ||
| COMMUNICATION THEORIES | ||
| NEW COMMUNICATION TECHNOLOGIES | ||
| COMMUNICATION RESEARCH METHODS | ||
| TRAVEL STUDY | ||
| MEDIA ETHICS | ||
| LAW OF MASS COMMUNICATION | ||
| COMMUNICATION AND PUBLIC OPINION | ||
| MASS COMMUNICATION IN SOCIETY | ||
| Total Units | 36 | |
| Code | Title | Units |
|---|---|---|
| Writing Requirement | ||
| Student must earn a C or better in one of the courses listed below (or approved substitute): | ||
| SOCIAL AND DIGITAL MEDIA PR TACTICS | ||
| PR CASE STUDIES & APPLIED THEORY | ||
- 1
Exit Survey to be completed prior graduation.
- 2
A minor is required for this major.
- 3
A minimum of 2.25 GPA is required in the major for graduation.
- 4
Other theory-oriented courses, 300 level or above, may be substituted for these electives with the approval of the student's advisor.
| First Year | |||
|---|---|---|---|
| Fall | Units | Spring | Units |
| ENGLISH 101 | 3 | MATH 139, 140, 141, or 142 | 3 |
| College of Arts and Communication degree requirement | 3 | ENGLISH 102 | 3 |
| CORE 110, 120, 130, or 140 | 3 | CORE 110, 120, 130, or 140 | 3 |
| General Education Elective - GA, GE, GG, GH, GI, GP, GS OR GW | 3 | General Education Elective - GA, GE, GG, GH, GI, GP, GS OR GW | 3 |
| General Education Elective - GA, GE, GG, GH, GI, GP, GS OR GW | 3 | COMM 110 | 3 |
| INTRAUNV 104 | 1 | ||
| 16 | 15 | ||
| Second Year | |||
| Fall | Units | Spring | Units |
| CORE 110, 120, 130, or 140 | 3 | COMM 203 | 3 |
| COMM 202 | 3 | Public Relations Technique Elective | 3 |
| College of Arts and Communication degree requirement | 3 | Second Subject Area Designated GN, GQ OR GL | 3 |
| Any Lab Science (GL designation) | 4 | Minor Course | 3 |
| PEGNRL 192 | 1 | College of Arts and Communication degree requirement | 3 |
| 14 | 15 | ||
| Third Year | |||
| Fall | Units | Spring | Units |
| COMM 345 | 3 | COMM 204 | 3 |
| COMM 4241 | 3 | CORE 390 | 3 |
| COMM 275 | 3 | Public Relations Technique Elective | 3 |
| Minor Course | 3 | Public Relations (Core) Theory | 3 |
| Minor Course | 3 | Minor Course | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Units | Spring | Units |
| COMM 3022 | 3 | COMM 402 | 3 |
| Public Relations (Elective) Theory | 3 | Minor Course | 3 |
| Minor Course | 3 | Minor Course | 3 |
| Elective Course | 3 | Minor Course | 3 |
| Elective Course | 3 | ACINDP 399 | 1 |
| Elective Course | 2 | ||
| 15 | 15 | ||
| Total Units: 120 | |||
- 1
This course completes the University Diversity Requirement.
- 2
In order to pass the UW-Whitewater writing requirement, student must receive a grade of a 73% or higher in one of two designated writing requirement courses. This course qualifies as one of the two courses.
A minor is required for this major.
A minimum of 2.25 GPA is required in the major for graduation.
Exit Survey to be completed prior to graduation.